Portfolio

20 10 2009

Here are sites I have created and/or promoted online, each with its own story. As you will see, the results are impressive and have made significant impact on the respective businesses.

Plastic2go – plastic pallets, crates and bulk containers

Plastic2go – plastic pallets, crates and bulk containers Within 6 months of launching this website, inquiries for plastic pallets, crates and bulk containers were strong and steady. While I initially used paid ads to attract targeted traffic, I gradually cut back until I turned off the AdWords campaign completely. Plastic2go – plastic pallets, crates and bulk containers now receives only free search traffic and site referrals, being #1 or #2 in Google Search for every one of its keyword phrases. Even the images from Plastic2go feature highly on Google Image Search for the relevant searches, which means more free traffic.

Despite being a country-specific website, Plastic2go receives inquiries from outside Australia, simply due to its outstanding search performance.

Be Happy in LIFE – life coaching

Be Happy in LIFE - life coachingThis website has been redone 3 times based on its results and feedback from visitors who became clients. It is promoted using a combination of paid ads, search engine optimization and blog referrals. As of the time of writing, it is one of the highest ranking websites for the very competitive phrases “life coach” and “life coaching” on Google Search against well-funded coaching schools.

Over the past 2 years, Be Happy in LIFE – life coaching has been pulling in a regular stream of life coaching, parenting classes, relationship coaching and kids assessment inquiries, building a list of prospects and sustaining this small coaching practice.

Family Matters – parenting blog

Family Matters – parenting blog

This website has received a steadily increasing flow of visitors who come to read the daily parenting posts, subscribe and participate in discussions. Based on Wordpress, Family Matters makes posting content easy, allowing for more than one author to contribute and for many people to post comments every day.

This blog has been promoted using only my time and skill, yet gets thousands of visits per month, advertising requests, loads of syndications and drives traffic to other related websites. It receives its traffic from search engines, social networks and other websites continues to do better all the time.

Family Matters – parenting blog appears on the first page of Google Search for the term “family matters” against the government and a movie and in the first position for searches like “positive thoughts for kids”, “positive thoughts for children” and “positive parenting quotes”.

As you can see, these sites are doing extremely well for their owners and operating on a very small budget. The ways in which I promote each website depends on the nature and target market of the site itself, but they are all very well optimized to be found easily, read and navigated easily and perform well for their business.

If you would like similar results for your own business, contact me today.



What you don’t know, doesn’t hurt

14 10 2009

You may have heard this saying from people already

What you don’t know, doesn’t hurt you

Well, I’m here to tell you this saying is really wrong when it comes to getting business online.

You see, the Internet is a very BIG place and it keeps cHanGIng all the time, faster than anyone can keep up with, let alone anyone who happens to be busy making products, servicing clients or doing the accounting.

On the Internet, what you don’t know can hurt you. A lot!

For example, say you want to develop a website and all you know is Microsoft Word. You create a simple site that looks good to you and you publish it online. No niche research, no usability design, no speed optimization, no SEO and no dynamic content. Just an online brochure, really. You think, “It cost me nothing and it looks nice. Now, all I have to do is wait”.

WRONG! Your website takes months to be picked up by search engines and sits at the bottom of page 523, never to be seen by anyone, let alone buyers.

What you need is someone who can help you put business sense into your website from Day 1.

But let’s say you got some help and your website looks professional and even includes a shopping cart for your products, but you have not done your Internet marketing research, so your keywords are off and your structure is sub-optimal. You cleverly figure out that AdWords can get you traffic quickly and create a campaign.

BAD MOVE! Your ads will receive low quality scores by AdWords, which means they will appear lower than they should and you’ll be paying a lot more than you should. If that’s not enough, you’ll get the wrong type of visitors, the kind that doesn’t buy.

What you need is someone who can help you put business sense into your website from Day 1.

But let’s say you hire someone to put links all over the Internet back to your site. Surely, this will help bring you site up in searches and get you more business, no?

Nope. It will certainly improve your position, but working outside your site can only improve so much. Incorrect structure and content will still result in a low conversion rate and require a lot more links to make any noticeable difference to your business.

What you need is someone who can help you put business sense into your website from Day 1.

I could go on for a while, but the gist of it is

On the Internet, what you don’t know can hurt you. A lot!

If you don’t do this stuff (Internet marketing, that is) all the time and stay on top of things, you will pay more and get less than you should and make a lot less profit. Why waste time and money and why frustrate yourself? Find an Internet marketer you can trust (I know this great guy) and hire him to get you business quickly and easily from the ground up.

You new Internet business is not far away.

Talk to you soon,
Gal



Latest Seach Engine Rankings

20 05 2009

It’s show (off) time. I haven’t been posting too often because I’ve been busy getting results for my clients, which is as it should be, right? But I can’t just not tell you how well you could be doing right now, so here goes (you can click on each link to run the Google search yourself:

  1. crates – plastic2go.com.au is #1 – this website receives well over 100 significant inquiries every month
    plastic2go-on-google
  2. plastic crates – plastic2go.com.au is #1
  3. plastic pallets – plastic2go.com.au is #2
  4. bulk containers – plastic2go.com.au is #2
  5. life coaching – behappyinlife.com is #4 & #7 – very tough keyword phrase (others are Wikipedia and large coaching schools)!
  6. life coach – behappyinlife.com is #9 – very tough keyword phrase (all others are large coaching schools)!
  7. parenting classes – behappyinlife.com is #2
  8. organic gold coast – celticorganic.com.au is #9 (and listed in business results in #1C)
  9. african connection – africanconnection.com.au is #1 out of over 36 Million results and against YouTube videos!
  10. family matters – ronitbaras.com is #6, ahead of familymatters.net!
  11. middle eastern music melbourne – ashkarmusicanddance.com is #1

Is this good or what?! I’m so proud of myself I’m going to explode.

Of course, the best part is that from all this ranking comes traffic and from all the traffic come leads and sales. Another good part is that this is all free search. There is no cost involved here whatsoever. I did my online market research, I did my magic with the sites, I did my magic in other places and voilà!

Business from the Internet is not far away. Inquire here.



Getting Business Online

19 05 2008

One of the things many people don’t know about the Internet is that it’s not all about web sites. Very often, my clients start by asking “So, how much for a website?” They think that once they have a website up and running, their business will boom all of a sudden. They think that by being present on the Internet, their clients will find them right away and immediately start buying from them.

Well, as vital and central as a web site is in setting up online marketing, there are MANY things to take into consideration before putting one up. There are also many things a business can do online, which have little or nothing to do with their web site – email marketing, article submission and more.

So typically, I walk my clients over the wide range of things that can be done and the process I use to get the fastest and biggest business results out of their Internet marketing investment, and I see their understanding and appreciation growing and growing, until they are ready to begin. Then I ask them, “Would you like a web site with that?” and they laugh, because by then, they know what I mean.

The world in the palm of your hand

The world in the palm of your hand

If you are a business owner looking to succeed online, your first step is to revisit your business plan. Any marketing investment, online or otherwise, must serve the business and bring measurable outcomes – extended reach into a market, more leads, more sales, higher profits, diversification or whatever you want for your business.

Once you know what you want to get, decide how much you are willing to spend in order to start. On the Internet, you can start fairly small and leverage your new income stream to make more money online. The initial effort typically includes setting up a web site and doing some initial promotion, so set aside some funds upfront, and then decide how much you are willing to spend monthly over the first year of your Internet marketing campaign.

For your benefit, here are some Internet marketing articles I’ve posted. Read them to get an idea of what’s involved in Internet marketing and how I prefer to work.

I’ve also listed my Internet Marketing Services, where you will find something to suit your business needs, whether you are just considering putting your business online or want to boost the profits of your existing website..

When you’re done, contact me.



About Me

19 05 2008

My name is Gal Baras. I am a life coach and an Internet marketer.

I have a long background as an IT professional, with years of management and consulting, including large business applications, advanced computing environments and complex projects, but I got tired of being a number, so now I like to work with small business owners and help them get results on the Internet with as little upfront costs as possible.

To me, the Internet is an exciting place, and I love to see the face of my clients light up when I explain it to them and they can see how powerful it can be for them.

Would you like to work with me? To find out more, contact me.