Protect Your Email Address

1 03 2010

This is just a quick post to share something too many people don’t know: how to protect your email address so that bots can’t harvest it and you won’t start receiving tons of spam.

You see, when you put your email address on your website, it’s very simple to read it, add it to a list and then bombard it with unsolicited email. It’s annoying, but it’s easy to fix in two steps.

Step 1: Convert your address into an image

To do this, visit http://services.nexodyne.com/email/ if you use a web-based service (like Gmail) or http://services.nexodyne.com/email/index_custom.php if you email  account is in your own domain.

Pick colors for text, background and border, choose a font and click Generate. Then, save the generated image to your computer. When you do, use a file name that nobody would link with email addresses, such as nospam.png.

Finally, upload the image to your website. I will use images/nospam.png as an example.

Alternatively, run any image editor, type your email address in as text, (crop, resize and make any other modifications until you’re happy with what you get) and save the image.

Step 2: Clock your email address image

In your contact page code, include the following snippet of JavaScript code, which opens up a new message window on the site visitor’s, to be sent to your email address.

Replace “[your real email address]” with your real email address.

<script type="text/javascript">
function emailUs(){
var daReferrer = document.referrer;
var email = "[your real email address]";
var subject = "Website inquiry";
var mailto_link = 'mailto:'+email+'?subject='+subject;
win = window.open(mailto_link,'emailWindow');
if (win && win.open &&!win.closed) win.close();
}
</script>

To use your image, all you have to do now is include the code below:

<a onclick="emailUs();" href="#">
 <img src="images/nospam.png" border="0"
  alt="I hate spam" align="absmiddle" />
</a>

This will look like a valid email address to a human being, but complete gibberish to an automatic robot.

Final note: bots are getting smarter all the time, so you may choose to do some more editing to your image or use another image generating site to make the image harder to decipher.

That’s it! You’re protected, but your clients can contact you by email.

Gal



Portfolio

20 10 2009

Here are sites I have created and/or promoted online, each with its own story. As you will see, the results are impressive and have made significant impact on the respective businesses.

Plastic2go – plastic pallets, crates and bulk containers

Plastic2go – plastic pallets, crates and bulk containers Within 6 months of launching this website, inquiries for plastic pallets, crates and bulk containers were strong and steady. While I initially used paid ads to attract targeted traffic, I gradually cut back until I turned off the AdWords campaign completely. Plastic2go – plastic pallets, crates and bulk containers now receives only free search traffic and site referrals, being #1 or #2 in Google Search for every one of its keyword phrases. Even the images from Plastic2go feature highly on Google Image Search for the relevant searches, which means more free traffic.

Despite being a country-specific website, Plastic2go receives inquiries from outside Australia, simply due to its outstanding search performance.

Be Happy in LIFE – life coaching

Be Happy in LIFE - life coachingThis website has been redone 3 times based on its results and feedback from visitors who became clients. It is promoted using a combination of paid ads, search engine optimization and blog referrals. As of the time of writing, it is one of the highest ranking websites for the very competitive phrases “life coach” and “life coaching” on Google Search against well-funded coaching schools.

Over the past 2 years, Be Happy in LIFE – life coaching has been pulling in a regular stream of life coaching, parenting classes, relationship coaching and kids assessment inquiries, building a list of prospects and sustaining this small coaching practice.

Family Matters – parenting blog

Family Matters – parenting blog

This website has received a steadily increasing flow of visitors who come to read the daily parenting posts, subscribe and participate in discussions. Based on Wordpress, Family Matters makes posting content easy, allowing for more than one author to contribute and for many people to post comments every day.

This blog has been promoted using only my time and skill, yet gets thousands of visits per month, advertising requests, loads of syndications and drives traffic to other related websites. It receives its traffic from search engines, social networks and other websites continues to do better all the time.

Family Matters – parenting blog appears on the first page of Google Search for the term “family matters” against the government and a movie and in the first position for searches like “positive thoughts for kids”, “positive thoughts for children” and “positive parenting quotes”.

As you can see, these sites are doing extremely well for their owners and operating on a very small budget. The ways in which I promote each website depends on the nature and target market of the site itself, but they are all very well optimized to be found easily, read and navigated easily and perform well for their business.

If you would like similar results for your own business, contact me today.



What you don’t know, doesn’t hurt

14 10 2009

You may have heard this saying from people already

What you don’t know, doesn’t hurt you

Well, I’m here to tell you this saying is really wrong when it comes to getting business online.

You see, the Internet is a very BIG place and it keeps cHanGIng all the time, faster than anyone can keep up with, let alone anyone who happens to be busy making products, servicing clients or doing the accounting.

On the Internet, what you don’t know can hurt you. A lot!

For example, say you want to develop a website and all you know is Microsoft Word. You create a simple site that looks good to you and you publish it online. No niche research, no usability design, no speed optimization, no SEO and no dynamic content. Just an online brochure, really. You think, “It cost me nothing and it looks nice. Now, all I have to do is wait”.

WRONG! Your website takes months to be picked up by search engines and sits at the bottom of page 523, never to be seen by anyone, let alone buyers.

What you need is someone who can help you put business sense into your website from Day 1.

But let’s say you got some help and your website looks professional and even includes a shopping cart for your products, but you have not done your Internet marketing research, so your keywords are off and your structure is sub-optimal. You cleverly figure out that AdWords can get you traffic quickly and create a campaign.

BAD MOVE! Your ads will receive low quality scores by AdWords, which means they will appear lower than they should and you’ll be paying a lot more than you should. If that’s not enough, you’ll get the wrong type of visitors, the kind that doesn’t buy.

What you need is someone who can help you put business sense into your website from Day 1.

But let’s say you hire someone to put links all over the Internet back to your site. Surely, this will help bring you site up in searches and get you more business, no?

Nope. It will certainly improve your position, but working outside your site can only improve so much. Incorrect structure and content will still result in a low conversion rate and require a lot more links to make any noticeable difference to your business.

What you need is someone who can help you put business sense into your website from Day 1.

I could go on for a while, but the gist of it is

On the Internet, what you don’t know can hurt you. A lot!

If you don’t do this stuff (Internet marketing, that is) all the time and stay on top of things, you will pay more and get less than you should and make a lot less profit. Why waste time and money and why frustrate yourself? Find an Internet marketer you can trust (I know this great guy) and hire him to get you business quickly and easily from the ground up.

You new Internet business is not far away.

Talk to you soon,
Gal



How to Get Business Online (part 1)

22 01 2009

If you’re reading this, you are most likely a business owner looking to market your products or services on the Internet. So what should you do first? What should you do next? Where can you find more information?

The answer is: right here, of course. Let’s start at the beginning, then, shall we?

Finding a Niche

In the offline world, when customers want to buy something (say a bottle of olive oil), this is what they do:

  1. They go shopping at the nearest mall or shopping center
  2. They enter the store where the product is most likely to be sold (say Wal Mart)
  3. They find the shelf or aisle in which the product is kept
  4. On that shelf, they typically find several types and several brands of their product
  5. They start reading labels and price tags and compare the different options against one another and against their needs
  6. They decide what to buy and add it to their shopping basket, in which there are other, completely unrelated products

Sounds familiar?

In the Internet world, however, things are totally different. When Internet shoppers want to buy something (say a bottle of olive oil):

  1. They go looking for information using their favorite search engine (say Google)
  2. They type in “olive oil”
  3. They take a look at the title, description and URL of the websites listed and consider ways to fine tune their search
  4. They type in a more specific search query (say “extra virgin olive oil” or “cold pressed olive oil”)
  5. They take a look at the title, description and URL of the websites listed and pick out the most relevant sites
  6. They visit only the sites that seem relevant, typically from top to bottom, and stop reading when they believe they have enough information
  7. Now they are ready to buy
  8. They look for sites that sell their preferred choice of olive oil, possibly by searching for “buy cold pressed extra virgin olive oil” or by clicking one of the sponsored links around the search results
  9. They directly “land” on the page that sells what they were looking for and they buy it

Different, isn’t it?

Bottles of olive oil So you see, even if you have a pretty successful offline business selling olive oil, putting up a website featuring all your products on one page or mixing your shopping cart with some history of olive oil or olive oil recipes will get you absolutely nowhere on the Internet compared with sites that have a page dedicated to one very specific thing – cold pressed extra virgin olive oil. One click to get to it, one click to buy.

The upside, of course, is that you can have as many pages as you need on your website, so you don’t have to save. There’s not rent to pay for commercial space by the square foot, no cleaning for the extra pages, only the setup cost. But the returns, oh, the returns!

The difference between having your website listed at the top of the first page of search results and having it listed on, say, page 15, is pretty much like the difference between having a website and not having one. So you must identify your online niches first, and then have your website designed to have dedicated pages for each niche.

Doing this step first makes all the rest of your search engine optimization (SEO) possible. If you don’t do this first, you are effectively crippling anything you will do later on.

Of course, being deeply involved in your own business and having an offline mindset, it is best to engage an Internet marketing consultant to help generate ideas and check how often people search for them, because some niches are not worth your effort. Not wasting your time and money on those niches and discovering “golden nuggets” you couldn’t think of yourself will bring you more than enough value to cover anything the Internet marketer will charge. Guaranteed.



Getting Business Online

19 05 2008

One of the things many people don’t know about the Internet is that it’s not all about web sites. Very often, my clients start by asking “So, how much for a website?” They think that once they have a website up and running, their business will boom all of a sudden. They think that by being present on the Internet, their clients will find them right away and immediately start buying from them.

Well, as vital and central as a web site is in setting up online marketing, there are MANY things to take into consideration before putting one up. There are also many things a business can do online, which have little or nothing to do with their web site – email marketing, article submission and more.

So typically, I walk my clients over the wide range of things that can be done and the process I use to get the fastest and biggest business results out of their Internet marketing investment, and I see their understanding and appreciation growing and growing, until they are ready to begin. Then I ask them, “Would you like a web site with that?” and they laugh, because by then, they know what I mean.

The world in the palm of your hand

The world in the palm of your hand

If you are a business owner looking to succeed online, your first step is to revisit your business plan. Any marketing investment, online or otherwise, must serve the business and bring measurable outcomes – extended reach into a market, more leads, more sales, higher profits, diversification or whatever you want for your business.

Once you know what you want to get, decide how much you are willing to spend in order to start. On the Internet, you can start fairly small and leverage your new income stream to make more money online. The initial effort typically includes setting up a web site and doing some initial promotion, so set aside some funds upfront, and then decide how much you are willing to spend monthly over the first year of your Internet marketing campaign.

For your benefit, here are some Internet marketing articles I’ve posted. Read them to get an idea of what’s involved in Internet marketing and how I prefer to work.

I’ve also listed my Internet Marketing Services, where you will find something to suit your business needs, whether you are just considering putting your business online or want to boost the profits of your existing website..

When you’re done, contact me.



About Me

19 05 2008

My name is Gal Baras. I am a life coach and an Internet marketer.

I have a long background as an IT professional, with years of management and consulting, including large business applications, advanced computing environments and complex projects, but I got tired of being a number, so now I like to work with small business owners and help them get results on the Internet with as little upfront costs as possible.

To me, the Internet is an exciting place, and I love to see the face of my clients light up when I explain it to them and they can see how powerful it can be for them.

Would you like to work with me? To find out more, contact me.