Tag Archives: online marketing

  • Is Google Search Getting Better for Small Business?

    Google Glass

    Google Search is a free service, but Google is still a company. So to answer the question “Is Google Search getting better?” we need to determine our perspective. Do we mean “better for those who search”, “better for those who pay for advertising on AdWords”, “better for shoppers” or “better for businesses”?

    In fact, even in the business area, global brands differ very much from local businesses or small businesses trying to break into the marketplace.

    One obvious answer is that Google Search just keeps getting better for Google the company, because it is the foundation of everything they do. Without Google Search, the other things Google does would be possible and some things would stop making sense altogether.

    From a small business point of view, however, I think that Google Search keeps getting worse. Here’s why.

  • How I Enabled an Important Business

    Prolapse Exercises Book

    Online marketing consultants deal with computers, web sites and technology and the work can sometimes be frustrating, but we get to make a positive impact on our clients’ business and life and sometimes, they even take the time to write about it.

    When I read the message below, I had to hold back tears, both from the sense of frustration in my client’s journey before she started to work with me and from happiness at having made such a difference. I’m very proud to post it here for everyone to see.

    The message is from Michelle Kenway, who dedicates her life to helping women (and men) strengthen their pelvic floor muscles. Her clients have an embarrassing problem, which she solves through physical therapy, e-books and DVDs sold on her site, Pelvic Exercises.

  • Twitter Gets a Facelift

    New Twitter design

    Twitter is finally joining the ranks of Google Plus and Facebook by changing its page design to include large banner images, better navigation and blocks. It’s been a long time since Google Plus and Facebook changed their designs and now, Twitter is finally joining the party. This should be a celebration for businesses and marketers.

    No matter what I tried to do with the previous design, my Twitter profile didn’t come out looking like a winner, until I gave up. Today, my inbox contained an invitation from Twitter to try the new design and I found everything I’d been looking for.

  • The New Google Image Search

    Google Image Search for Plastic Crates

    Google has released a new Image Search. Ever true to their aim of providing the best possible user experience, the new Google Images is a lot quicker and more intuitive to use. If you are looking for photos or graphics, the new image search interface is great.

    But what about website owners and small business operators that want their websites to be found through image search?

    Well, in terms of reach, Google Images is responsive, which makes it convenient to use on any device. With the rapid growth of Internet use on touch and mobile devices, this means more exposure for marketing purposes.

    But wait, there’s more…

  • Google PageRank Restored (almost)

    Google Search results for "get business online"

    This is a tale of woe for all you out there who have not kept up to date with Big Brother (Google) changes. Once upon a time, I had a good pagerank, and there was much rejoicing and I even boasted my good fortunes and considerable SEO skill in a post.

    Then, the mighty Google enginerds decided to let loose a large, wild Penguin, and they updated the Google quality guidelines and they automated detection of “unnatural” links and their new algorithm flagged my site and there was much misery and there was no point posting about it, because nobody could find my blog anyway.

    Fortunately, the email notification from Google Webmaster Tools provided a handy link to the reconsideration request page. I promptly submitted the site for reconsideration and waited for 8 weeks.

    My request was denied, my site remained hidden from the public eye and there was much hair pulling and screaming, but I didn’t record any of it, because the site was still virtually invisible, but also because it was really pathetic to listen to.

  • Link Exchange is Dead. Now What?

    Link exchange no longer valid

    Let’s face it. Search engines are not interested in making SEO easy. By definition, SEO is a set of ways to manipulate search results, so why should the?

    Google has always made it clear that the best way to promote a website is by focusing on human searchers, rather than on robots and crawlers. In several algorithm changes, it specifically targeted links that serve no purpose other than SEO and content that serves purpose other than SEO and advertising revenue.

    So basically, traditional link exchange – you link to my site and I’ll link to yours – is dead. Gone. Buried. No more. You get it.

    What now? How should an honest small business use the mighty Internet for some promotion, then? Without swapping links, what CAN we do?

    The answer is … (drum roll) … fresh content.

  • Everyone can do it (with expert help)

    Ronit Baras

    The first thing you learn about starting a business on the Internet is that everyone can do it. I remember the first seminar I attended. You may have had the same experience yourself. It is a free event that makes hundreds of thousands of dollars in sales in one day. The food, the venue and the free gifts are nothing compared to how many suckers come to those events for the promise of sitting on the beach in a swimsuit with a laptop, sipping cool drinks and watching the dollars appearing on the screen every day and every hour.

    Gal and I went to our first event as life coaches. It was an awesome weekend. It was a great seminar and I learned a lot. For 2 days, they promised the world “Be your own boss! Work 3 hours a day! Money will be coming out of your ears!” and … “Everyone can do it!”

    I have to say I almost believed them. I wanted to believe them with all my heart, but because our life coaching course had promised exactly the same thing, I had the suspicion there was a pattern there. Luckily for us, it was not a test of our trust. We just did not have $10,000 to buy the product on offer. We were shocked that our fellow coaches spent so much money just weeks after they had spent thousands of dollars on the life coaching course.

    If you have ever heard these slogans about trying to build a business on the Internet, be warned, someone is convinced you are a sucker and might be taking you for a ride.

  • Market Leadership

    I often hear people talk about “market leadership”, wanting to be “the market leader” or even to “dominate my marketplace”. Many business and marketing seminars hype their audiences up with these and similar terms. But these concepts cause the opposite type of think to what actually brings success. You see, in order to succeed in […]