I often hear people talk about “market leadership”, wanting to be “the market leader” or even to “dominate my marketplace”. Many business and marketing seminars hype their audiences up with these and similar terms. But these concepts cause the opposite type of think to what actually brings success. You see, in order to succeed in […]
You don’t know what you know
For the past few months, I’ve been facilitating a Small Business Online workshop. Small Business Online is an Australian government initiative to help small business owners create web presence for their business and get business online.