Google Search is a free service, but Google is still a company. So to answer the question “Is Google Search getting better?” we need to determine our perspective. Do we mean “better for those who search”, “better for those who pay for advertising on AdWords”, “better for shoppers” or “better for businesses”?
In fact, even in the business area, global brands differ very much from local businesses or small businesses trying to break into the marketplace.
One obvious answer is that Google Search just keeps getting better for Google the company, because it is the foundation of everything they do. Without Google Search, the other things Google does would be possible and some things would stop making sense altogether.
From a small business point of view, however, I think that Google Search keeps getting worse. Here’s why.