Within 6 months of launching this website, inquiries for plastic pallets, crates and bulk containers were strong and steady. While I initially used paid ads to attract targeted traffic, I gradually cut back until I turned off the AdWords campaign completely.
Plastic2go – plastic pallets, crates and bulk containers now receives only free search traffic and site referrals, being #1 or #2 in Google Search for every one of its keyword phrases. Even the images from Plastic2go feature highly on Google Image Search for the relevant searches, which means more free traffic.
Despite being a country-specific website, Plastic2go receives inquiries from outside Australia, simply due to its outstanding search performance.
In 2012, the site was restyled to be responsive, i.e. to adapt its display by the screen size and accommodate touch and mobile devices.
In 2014, it was converted into an ultra-modern WordPress site, based on the Twitter Bootstrap framework, and the inquiry interface was changed to be like a shopping-cart. This change also introduced a blog section to the site, where posts are now published about topics related to plastic pallets, crates and bulk containers.
When I decided to take my business online, I had no idea where to start.
Gal spent time and effort really getting to know the clients I was looking for, how I was selling to them over the phone and in-person and what I was offering them.
My website started delivering business as soon as it launched and clients commented how easy it was to use. I was getting detailed inquiries and making sales, so I was happy.
Within a few months, the website made it to the top of the Google Search results and since then, I have been getting all my business traffic for free, but more importantly, making serious profit.
Avi Meirovitz, Plastic2go