What you don’t know, doesn’t hurt

You may have heard this saying from people already

What you don’t know, doesn’t hurt you

Well, I’m here to tell you this saying is really wrong when it comes to getting business online.

You see, the Internet is a very BIG place and it keeps cHanGIng all the time, faster than anyone can keep up with, let alone anyone who happens to be busy making products, servicing clients or doing the accounting.

On the Internet, what you don’t know can hurt you. A lot!

For example, say you want to develop a website and all you know is Microsoft Word. You create a simple site that looks good to you and you publish it online. No niche research, no usability design, no speed optimization, no SEO and no dynamic content. Just an online brochure, really. You think, “It cost me nothing and it looks nice. Now, all I have to do is wait”.

WRONG! Your website takes months to be picked up by search engines and sits at the bottom of page 523, never to be seen by anyone, let alone buyers.

What you need is someone who can help you put business sense into your website from Day 1.

But let’s say you got some help and your website looks professional and even includes a shopping cart for your products, but you have not done your Internet marketing research, so your keywords are off and your structure is sub-optimal. You cleverly figure out that AdWords can get you traffic quickly and create a campaign.

BAD MOVE! Your ads will receive low quality scores by AdWords, which means they will appear lower than they should and you’ll be paying a lot more than you should. If that’s not enough, you’ll get the wrong type of visitors, the kind that doesn’t buy.

What you need is someone who can help you put business sense into your website from Day 1.

But let’s say you hire someone to put links all over the Internet back to your site. Surely, this will help bring you site up in searches and get you more business, no?

Nope. It will certainly improve your position, but working outside your site can only improve so much. Incorrect structure and content will still result in a low conversion rate and require a lot more links to make any noticeable difference to your business.

What you need is someone who can help you put business sense into your website from Day 1.

I could go on for a while, but the gist of it is

On the Internet, what you don’t know can hurt you. A lot!

If you don’t do this stuff (Internet marketing, that is) all the time and stay on top of things, you will pay more and get less than you should and make a lot less profit. Why waste time and money and why frustrate yourself? Find an Internet marketer you can trust (I know this great guy) and hire him to get you business quickly and easily from the ground up.

You new Internet business is not far away.

Talk to you soon,
Gal

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