Online Advertising for Small Business
Why Online Advertising Matters for Your Brisbane Business
Are you looking to rapidly attract new customers and see immediate results? Online advertising is your fast track to getting noticed.
Many small businesses struggle to cut through the noise online. Organic growth takes time, and sometimes you need to quickly get your message in front of the right people.
So get tailored, effective online advertising strategies designed specifically for small businesses. Let’s focus on getting you seen by your ideal customers, right when they’re looking for what you offer. It’s not just about running ads. Let’s build a bridge between your business and your next customer, based on trust and clear results.
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What is Online Advertising?
“Imagine knowing exactly who’s walking past your shop and being able to hand them a flyer at the perfect moment.” It’s the same idea, but online.
If you’ve been online in the past few decades, you’ve seen ads in Google Search, in YouTube videos, in social media sites, like Facebook, and on various blogs. They may have been text links, images, animations and even video clips, all inviting you to click and visit the respective advertisers’ website.
Advantages of online advertising
- Precision: You don’t waste your budget showing ads to everyone. You show them to the people most likely to become your customers. This is done by matching their search queries, the topic of the page they’re reading of the video they’re watching with relevant offers.
- Speed: Online advertising platforms, like Google and Facebook, have many billions of opportunities to show ads every day, so your ads start delivering targeted traffic to your landing pages almost immediately. This is particularly important when you’re just starting out.
- Volume: The large volume of ad impressions also means that advertising traffic can be scaled up to your business’ capacity. Want more traffic? Just increase the budget.
- Positive Return on Investment (ROI): Many small business owners are scared of losing money on advertising, but when done properly, each dollar spent will delivery more than a dollar in business value. When you have an optimised campaign, more advertising means more profit.
- Market Research: In a long term marketing strategy, online advertising is a great way to test keywords, landing pages and sales copy. Modern advertising systems keep track of how often people click on ads, and how often they convert, and this information can then be used in your search engine optimisation and your conversion rate optimisation.
Online Advertising Services Tailored for Brisbane Success
I offer custom advertising campaigns across several platforms where your Brisbane customers spend their time.
Google Ads (Search, Display & Video)
This is a good option for most small businesses, especially when starting out, and is the area in which I have the most experience.
- What it is: Your Search Ad appears at the top of Google search results when people search for your services (e.g., “plumber Brisbane” or “cafe near me”). Display Ads appear on websites people visit, such as blogs. Video Ads appear within YouTube videos. Some campaign types can even work across multiple platforms and ad formats.
- Benefit: Reach customers with high intent – they’re actively searching right now. Perfect for immediate leads and sales. Be the first answer when a Brisbane local needs what you offer. With the right knowledge, online advertising campaigns can be fine tuned to a great extent.
- My Service: I manage keyword research, ad copy, bidding strategies, and ensure your budget is delivers the best possible business outcomes. Google often suggests advertising options, either automatically or via account managers, but those aren’t always beneficial. It’s important to have someone to manage your campaigns and keep up with the changes in technology and terminology.
Social Media Advertising (Facebook, Instagram, LinkedIn, etc.)
This option may be suitable for some types of business, and the social media site should be carefull selected to increase success rate.
- What it is: Ads that appear in people’s social media feeds. Animated ads are Ideal to attract attention.
- Benefit: Connect with your community where they relax and socialise. Build brand awareness, engage with your community, and target people based on interests, demographics, and even their location in Brisbane. Great for visual businesses and building a loyal following.
- My Service: I create campaigns with compelling visuals and copy, manage audience targeting, and monitor engagement to ensure your social ads resonate.
Retargeting/Remarketing
Don’t let interested customers slip away. Let’s bring them back to you. This feature is available on the major online advertising platforms.
- What it is: Showing ads specifically to people who have already visited your website but didn’t convert. This typically has lower costs and higher conversion rates, because the target audience is already familiar with your business.
- Benefit: Bring back interested potential customers. They’re already familiar with you, so they’re more likely to convert. It also provides an opportunity to enhance your offer and help convince prospects to engage with you.
- My Service: We set up intelligent retargeting campaigns to gently remind and re-engage your warmest leads.
Why Partner with Me for Your Online Advertising?
Simply put, your success is my success.
- Personalised & Caring Approach: I get to know your business inside out. You’re not just another client. You’re a partner, and I care about your success as much as you do.
- Ethical & Transparent Strategies: No smoke and mirrors. I will explain everything in plain language, show you exactly where your money is going, and clearly report meaningful results. Our focus is on the actual long-term growth of your business, with the aim of moving from paid clicks to organic traffic from SEO.
- Focus on Business Outcomes, Not Just Clicks: We will not be chasing vanity metrics or easy-to-get keywords. The goal is to drive actual leads and sales for your Brisbane business. We will measure success by your bottom line.
- Local Brisbane Expertise: I live in Brisbane and know the unique local market and audience here. We will meet in preson or online as often as makes you comfortable.
- Time-Saving for You: Running effective online ads is complex and time-consuming. Let me handle the technical setup, ongoing optimisation, and reporting, so you can focus on running your business. More importantly, if you’re just starting out online, you won’t waste time “learning the ropes” and can get immediate results.
- Continuous Optimisation: The digital world changes fast. I constantly monitor, test, and refine your campaigns to ensure they’re always performing at their peak, adapting to new trends and opportunities.
Our Process: Simple, Clear, Results-Focused
- Discovery & Strategy: We start with a chat to understand your business, goals, and target audience in Brisbane. I then perform keyword and competition research to determine the best online advertising strategy and audience.
- Campaign Setup: I meticulously build your campaigns, including both positive and negative keywords, audience definition, ad extensions, bidding strategy, budgeting and compelling ads.
- Launch & Monitor: Your ads go live! We closely track performance, making real-time adjustments over time to get the best possible ROI.
- Report & Refine: From time to time, you receive clear, easy-to-understand reports on your results. We discuss what’s working and plan the next steps for continuous improvement.
- Inform Other Marketing Work: Optimise SEO, social media and CRO efforts based on your online advertising results, e.g. use more high-converting keywords and the most successful ad copy on landing pages. Many online advertising agencies skip this step, wanting to keep your budget large, but this step can save you serious money and really boost your advertising ROI.
Ready to Grow Your Brisbane Business?
Let’s chat about how online advertising can bring more customers to your door. Contact us today for a no-obligation consultation.
Want to know more?
Click your question below to show the answer.
What is an “ad impression”?
This is when an ad is shown in search results, on a website or within a video, whether or not it was clicked.
What is a “click”?
Ads typically link to a landing page, so this is when someone clicked or tapped the ad, which implies they have visited the linked page.
What is “clickthrough rate” (CTR)?
This is the ratio between the number of clicks and the number of impressions x 100. If an ad was shown 200 times, and clicked 50 times, the clickthrough rate (CTR) is 50 : 200 x 100 = 25%
What is a “conversion”?
A conversion can be any action that has business value. Some conversions, like sales, have a direct value. Others, like a contact form submission or phone call, have an indirect value, but this value can still be measured over time. For the purpose of advertising calculations, only conversions resulting from ad referrals are counted.
What is a “conversion rate”?
This is the ratio between the number of conversions and the number of clicks x 100. If an ad was clicked 50 times, and this resulted in 3 conversions, the conversion rate is 3 : 50 x 100 = 6%
What is a “landing page”?
The most common thing that happens when someone clicks an ad is navigation to a web page. Since this is the start of a visit, it is also called a “landing” and that page is therefore called the “landing page”. To get the most benefit from advertising, landing pages should convert the visitor withour any further navigation.
How do I know my online advertising is working?
Modern advertising platforms track ad impressions, clicks and conversions and provide easy reports, including details, various summaries, graphs and even AI insights. Given that online advertising works as soon as it’s turned on, and changes take effect immediately, it’s easy to see what’s working within a few days or weeks, depending on the volume of traffic.
Stop worrying, wondering and trying to do everything yourself. Contact me now for a free consultation and let’s get you some business online.