As inventive as ever, Google is now launching a new version of its crawling and indexing engine. They’ve even given it a name: Google Caffeine.

To the person searching for something, Google Caffeine will seem like plain old Google – the search page looks the same, the results look the same – so what’s so different and why should anyone care?

Well, “under the hood”, Google has aimed primarily to improve two things: speed and accuracy. Let’s take a look at each of them.


Google has made site indexing a lot faster and improved the speed of listing search results in the new version. Faster indexing allows Google to keep up with the growth of the Internet, especially with social sites, like Twitter and Facebook.

Website owners are now expected to help Google index things faster by implementing some coding guidelines that will improve site performance. Faster sites will be deemed better and show up higher in search results. Google has even made special programs available for analyzing site performance and reducing the loading time of websites.

The downside is that non-technical folks who maintain their own sites are now at a great disadvantage compared to professional site builders who keep up with technology. This is yet another reason to let professionals build your website.


Google Caffeine seems to rely more heavily on keywords than the old version. This is not surprising, because it probably helps speed up pre-processing of crawled pages and reduces the size of the Google search index.

This means that do-it-yourself site builders will again fall behind Search Engine Optimization (SEO) professionals, who have the know-how to put keywords in all the right places.

Bottom line

Now, more than ever, a professional online marketing consultant can help clients rank well on Google Search and get business online. Small businesses that try to go solo and save will end up getting less and less, while those who focus on their own craft and outsource their Internet marketing will benefit.

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