This is one of the reasons I love doing business online. In Cyberspace, you can be yourself and there will always be enough people who will think you’re pretty cool and, if you’re selling something, will buy from you and say “Thank you”.
Most of my clients have an offline marketing mindset when they venture online for the first time. Offline marketing is all about branding and creating an image for your company, or so they think, because they’ve seen all those TV ads for “big money” companies.
But online marketing is very different.
According to the world population clock, there are 6,860,146,847 people in the world today. Let’s say that only 10% of them have Internet access. That’s 686,014,685 potential customers.
Can you ever hope to service them all? Nope.
Could you keep in touch with all of them, even if you have a large team? Not likely.
Is it possible that out of these people, 1 in 1,000 will love what you offer and want to buy it? Yep.
That leaves us a nice group of 686,014 people. For a small operator, even that’s a big undertaking and it’s probably best if they don’t all take out their wallet or sign up on the same day.
So why not be yourself? Why pretend and work so hard to create a false image? After all, once people actually come to your business, they will quickly find out what you are really like and, if it’s not as advertised, they might just go away.
The main purpose of having a website is to have yourself represented online 24×7 and for as many prospects as possible to find out more about you, learn to trust you, buy from you and then tell all your friends about how wonderful you are, so that they too come and visit your website, except they will jump straight to the buying step.
This is why I always tell my clients to find ways of being present on their website – through the text style, through the images, through audio strips and video clips – so that website visitors will quickly discover who you really are and get excited from your personality. Attracting lots of traffic with promises you can’t fulfill is pointless. Attracting a continuous stream of visitors who will feel at home with you, buy and refer others is very much to the point and will create an endless online business for you.
So be yourself online, because you’re worth it!