Online Marketing Fundamentals
Here are some very important things one must understand about online marketing before taking a business online. I often explain these things to my clients who are offline business owners already, so I thought I’d post them here as I’m sure many others will benefit from the understanding.
How to Get Business Online (part 1)
If you’re reading this, you are most likely a business owner looking to market your products or services on the Internet. So what should you do first? What should you do next? Where can you find more information?
The answer is: right here, of course. Let’s start at the beginning, then, shall we?
Number 1 in Google Search
The other day, I typed “be happy in life” (without the quotes) into my Google Toolbar search box and, lo and behold, my very own life coaching website appeared in the first position
Someone told me today about a Search Engine Optimization (SEO) service he was using. Being the God knows what time I’ve heard about this type of scam, I thought I’d write about it to prevent others from falling for it.
Who Needs Online Marketing (part 3)?
By now, you know that the Internet is great for information products, as well as for offline products with a global appeal. So far, so good. But not every business sells standard products. Some businesses make their products to suit their clients’ needs. What about them?
Who Needs Online Marketing (part 2)?
So the Internet is great for information products. Got that. But what if my product cannot be digitized and sold electronically?
Who Needs Online Marketing (part 1)?
Let’s face it – the Internet is not as useful for every business. It’s also not as appealing to every business owner. So who should consider engaging an Internet marketer for their business. More importantly, should you?
Welcome to Get Your Business Online, a site about bringing small businesses to the world via the Internet.