Link Exchange is Dead. Now What?
Let’s face it. Search engines are not interested in making SEO easy. By definition, SEO is a set of ways to manipulate search results, so why should the? Google has always made it clear that the best way to promote a website is by focusing on human searchers, rather than on robots and crawlers. In…
Everyone can do it (with expert help)
The first thing you learn about starting a business on the Internet is that everyone can do it. I remember the first seminar I attended. You may have had the same experience yourself. It is a free event that makes hundreds of thousands of dollars in sales in one day. The food, the venue and…
My Site Has a PR5!
C H E C K T H I S O U T ! I was showing someone this site as an example and quickly checked my Google PageRank (PR). It was 5! In the past, whenever someone offered me SEO services, the first thing I did was check the PR of their site,…
Word Count for Firefox & Chrome
This may not be strictly related to online marketing, but in the course of my work, I often have to count the number of words and characters in a given text (like page titles and descriptions). If you’ve ever used Microsoft Word, you know how that works. Well, before Firefox 4.0, there was a nice…
Market Leadership
I often hear people talk about “market leadership”, wanting to be “the market leader” or even to “dominate my marketplace”. Many business and marketing seminars hype their audiences up with these and similar terms. But these concepts cause the opposite type of think to what actually brings success. You see, in order to succeed in…
Sites for the family and for local business
I’ve been busy working on some great new websites, optimizing them for the search engines and launching them and now is the time to tell you about them
Google Search Results Have Changed (again)!
So here I was, showing some small business owners how to get more business online in a webinar, and I suddenly noticed that the Google Search results page (or SERP for short) is behaving differently. Here is a quick summary of what’s new.
You don’t know what you know
For the past few months, I’ve been facilitating a Small Business Online workshop. Small Business Online is an Australian government initiative to help small business owners create web presence for their business and get business online.
What will compel you to buy?
Will you make a purchase from a stand-alone Landing Page that you’re visiting for the first time?
